Earth Day...

Yes- Earth Day has become a tool. Not only does it celebrate the awareness of our planet and its resources, it has become a major business and revenue income. To some, it is the way of life. To others, it may change the meaning of the special occasion. “This ridiculous perverted marketing has cheapened the concept of what is really green. It is tragic.” (Hayes qtd. in Kaufman) But as times rolls along, many occasions are used as a marketing tool. For example, the new years celebrations. A few hundred of years ago, I do not think that there would have been major sales at almost any store. I might have been a relaxing occasion for people back then. There probably were not as many stores back then. Most people were probably still farming to feed their families and money was probably still scarce. But as times rolls on, people start to evolve on how each occasions are handled.

Forty years ago when Earth Day first took off, it probably was meant to celebrate the awareness of our planet. But as time and technology changes, people probably wanted to celebrate this occasion with other things in mind. I remember back in elementary school, during earth day, we would help clean up around the school. I remember seeing earth day shirts and candy. To whatever the target population, items and marketing tools will be available. For children, does it not seem appropriate to have Earth Day candy available? Or color and cool t-shirts that the children would want to wear; or maybe convince mommy and daddy to buy them this item because it was Earth Day?

Because of the time that we live in and ideology of money, there will always be greed and opportunities that arise with each celebration. There is always a way to make money, no matter what the situation is, for good or for bad.